You would want your website to be functional, of course. Informative is a requirement too. But most importantly, you want it to be beautiful. Your goal isn’t simply to provide another bland piece of text that tries desperately to cover an advertisement in the cloak of useful information. A basic shopping cart with all the items arranged in rows and columns is not appealing to you, and won’t be to your visitors. When someone visits your website’s home page, you want to immediately draw their attention with a dazzling array of well-designed graphics.
Then what do you need to construct a beautiful website design? The beholder in question, here, is the website visitor, your target audience, and market.
Your website designers London should be skilled enough to build elaborate and attractive graphics, shapes, and colors perfectly balanced to appeal to the eye, and also to draw the focus to the important portions of your website. Your web designer would know the code to construct a fully functional, dynamic site, keeping in mind that all the graphics are precisely positioned (despite, it would seem, the best efforts of competing browser developers.) However, neither has any idea about what the visitor finds interesting, engaging, or beautiful.
Your designers should be given a ready or basic style for the website. The kind of images you want, the colors they will be, the font style, presence, or absence of any animation should be noted. You are paying your designer to take your colors, imagery, maybe even a few sketches, and turn them into something appealing. You are paying them to make a layout on the center screen, a button system that lights up when you move the mouse over it, and press in on a user click. You are paying them to tell you whether (and if yes then when) your ideas are going to slow down your site, or affect your SEO, or cost you more than something you have budgeted. While you might seek their opinions, you have to remember that their opinions might differ from those of your visitors. It is this classic case of website design; the designers being the experts in their fields, and you in yours. A website that the designers build based on their own preferences is only somewhat different from a template, and only attractive to people who share the tastes of the creators.
Think of the visitors, and provide the designers with the foundation to allow them to create your pages to your audience’s taste. That is essentially all you need to create a beautiful website design!